Experience

Graphic Design & Social Media
6/15 - current

Develop and implement marketing concepts, strategy and design for the purpose of increasing company exposure
Create Social Media Marketing Plan and review analytics targeted around customer base and potential interest
Adapt and enforce the rebranding of company image, creating brand standards and cohesive identity by working individually and with other employees to update company image in all facets of visual merchandising and customer contact including signage, company promotions, advertisements, POP, tradeshow materials, eCommerce, web and mobile graphics, internal information
Manage projects from concept to creation by coordinating with directors, managers, outside agencies, vendors, art services, printers
Maintain inventory of promotional items, giveaways, marketing materials and tradeshow items
Develop, layout and edit digital campaigns for eBlasts, corporate website, social media, advertising

Visual Merchandising & Marketing
11/13 - 3/15

Worked individually and with Creative Team under supervision of Creative Director to implement the company’s marketing goal to establish new brand identity, including concept, positioning and campaign rebranding strategy
Responsible for creative projects including POP, exterior signage, Pre-Media, Social Media, In-House Database
Managed copyrighters for Price Signage and Fact Tags, including overseeing creative, mechanicals, and deadlines
Contacted vendors for cost-efficiency, budget alignment and quality; maintaining relations for mock samples and timeliness; running spot checks on samples and random store visits for quality checks of final kit releases
Worked with various in-house teams including Designers, Studio, Traffic, Print Production, Buyers/Merchants, Public Relations, Merchant/Store Operations, Directors, Management, Store Communications, etc. for cohesive Marketing structure and communication
Development of custom concepts and designs for individual store locations, including signage and interior design

Design, Digital Pre-Press & Production
11/09 - 11/13

Created and maintained mobile websites/QR codes using basic html, QR generator and Tappinn.com
Designed and updated images for website platforms using basic html, Four51 and WordPress
Promoted to Designer with a primary role to create original artwork or modify and pre-proof client’s artwork
Added duty of file preparation for offset press, and continual preparation of digital and oversized presses
Operated and maintained oversized press and print documents including posters, signs and banners
Typeset and layout documents and prepared files for print
Handled post-production tasks including coil or document binding, shrinkwrapping, cutting and packaging

Art & Elementary Education
9/09 - 11/09

Taught YR methods of drawing, coloring, art history and terminology in private afterschool program

Freelance & Contract Design
10/08 - current

Created, updated and laid out materials of promotional POP, event marketing, flyers, mailers and other print and web materials for companies including Buffalo Wild Wings, Merritt Hawkins & Assoc., Pil’s Cleaners
Created logo designs and brand standards guide for companies’ establishment of brand identity
Oversaw legal verbiage and graphic compliance of materials, keeping materials aligned with Brand Standards
Organized companies’ internal marketing library for public use, redesigned and maintained online newsletters
Organized and designed various community flyers, banners, invites and posters for special events and programs

Irene Corey Design Associates

Design
10/07 - 4/08

Laid out print materials such as portfolio pages, thank you cards, brochures and mailers
Color corrected and prepared costume images for web and email use, including email marketing
Maintained databases and customer contacts of company updates

Credit Union of Texas

Lending & Finance
1/01 - 3/06

Received specialized training in lending, handling investments, endorsing product promotions
Acquired certifications as MSO I, Senior Teller and Certified Teller
Organized catering, fundraisers, and other special/annual events as Employee Committee Representative